Over the years, webmasters have used link building techniques that seemed to have worked wonders for them. However, they seem to have lost their appeal with the passage of time. Why? Well, for the simple reason that their usage was literally abused over time, with people sticking to nothing but these few techniques. With the introduction of automating tools, things seem to have gotten worst for people who were using these techniques, because like it or not, there’s no deceiving Google! The thing with this particular search engine giant is that if it finds you using tactics that it doesn’t like, either it’s going to nullify your efforts, or simply just deindex or derank the website for which those tactics were employed.

So, according to the top SEO company in Dubai, what are these particular demonic techniques that Google hates and you should avoid? Well, keep reading below to find out:

  1. Spam based blog comments
    The outcomes that you can achieve through blog commenting are completely dependant upon the ways in which you use it. Back in the days of glory, leaving any random comment on just about any blog would have counted as a worthy link. However, come the Penguin update and things have revolutionized in this regard. Now, its quality that matters and not quantity, which signifies that getting links from blogs that have been victims of major spam is not going to do any good anymore. Instead, it is now necessary for you to focus on acquiring high quality links from websites that are relevant to your niche.

Link exchange
Back in the days when the entire concept of SEO was rather new, link exchanges were carried out between multiple webmasters as a means of enhancing their search engine rankings. Such tactics were great for all of the parties involved. However, Google finally got to realize what was going on and decided that links acquired by this particular means do not hold any real value at all. To be honest, this particular technique is way too easy and well, don’t we all know how Google hates anything that comes easy? So, make sure that you don’t waste your time trying to acquire links through link exchange.

Link wheels
Link wheels are basically built over Web 2.0 sites, in which linking takes place over multiple sites that are eventually linked to the main page of your site that you wish to get ranked over search engines. Link wheels can easily be traced, and the fact of the matter is that they do not offer any real value at all, which is a major reason why they are so hated by Google.

Public blogs and blog networks
Acquiring links from blog networks was a pretty good technique, but it has finally lost its charm. What basically went on was that a webmaster would charge you a fee for creating links over their blog networks that would point back to your website. These links have been demoted by Google over time for the simple reason that they do not deliver any real value and are a bad trick for acquiring links. However, links from private blogs might still work for you. See this website for further information.